On Tuesday the 11th of April 2017, Dine Palace restaurant marketing in Toronto was at Amicos Pizza at 1648 Queen Street West taking pictures of our delicious fresh cooked food.  The food was fresh because Frankie our boss was in the kitchen all afternoon cooking up the best plates on the menu for the camera. You can read a lovingly detailed behind-the-scenes account of the friends who gathered to have lunch that day on Sharing Toronto,

Lunch with Friends at Amico’s Pizza in Parkdale

It was a happy occasion because Frank Horgan here at Amico’s Pizza does indeed have a great many friends in Parkdale, and many familiar faces dropped by that day to get in the pictures and help out with the marketing (and eat free pizza and pastas).

Nobody Minds Helping Marketers When They Get Free Pizza!

Here is our amico Bill Kinch who dropped by for some pizza – in fairness he wasn’t really dressed for pictures as he had no idea what we up to,  and we’ll never tell him we used this picture here either..

Bill Kinch
Bill Kinch dropped by for a slice of pizza in Parkdale which he paid for with his smile.

Inside the downstairs dining room area a photography studio evolved around a steaming plate of the lamb chops. That’s the CEO of Hashtagio John Macintosh holding the light bounce for Roger Metiever of Table of the Week.

lamb chops at Amicos Pizza, with John Macintosh, Roger Metiever
John Macintosh holds a light bounce over the lamb chops dinner that Roger Metiever is photographing for Dine Palace restaurant guide.

And that plate was followed by the Cannelloni in tomato sauce smothered in mozzarella cheese – this is one of Amico’s Pizza’s most understated meals. This dish is delicious.

Cantaloni cheese sausages

Markus said ‘Okay now we need to see some people enjoying these beautiful meals.” And that was Jay Nadler’s cue (Hutch Henries at Hogtown Wrestling) to sit down and eat a gorgeous 12 ounce rib-eye steak.

Markus, Roger photograph cantaloni at Amico's Pizza
Jay let us all know that he was absolutely starving, Okay Jay how about a delicious steak?
food marketing ar Amico's pizza
Dine Palace has special lights and filters for shooting meat and especially steak in daylight.

Food torture – Jay was hungry but couldn’t eat until all the pictures were done.  This is acting and required great discipline – for ten agonizing minutes the hungry wrestling manager could only look at the meal and pretend to be about to enjoy it…

Jay Nadler asks when can I eat steak
Jay asks why there is no beer on the table? Who would order a steak without wine or beer?

Okay Jay now get the cutlery in your hands and pretend you are here to eat. . . wait for it… okay wait for it…

jay pretends to eat the steak
Jay pretends to eat the steak

Mmmm that 12 ounce rib-eye steak sure looks juicy … just hang on Jay…

premium beef, rib-eye steak dinner at Amico's Pizza for $25
Gorgeous rib-eye steak dinner at Amico’s Pizza – $25

For ten minutes or more Jay had to pretend to be about to cut into the steaming steak… not yet Jay. Just hang on…

Markus and Roger from Dine Palace place a steak in front of Jay Nadler
Markus and Roger from Dine Palace place a steak in front of Jay Nadler

Just one more picture… swapping a lens… hang on Jay…

Jay pretends to cut steak, enjoy steak

The juicy steak drove Jay mad with hunger. . .

Jay looses patience in the process and goes mad with hunger
Jay is struggles to control his hunger.

And finally he snapped.

Jay loses his cool and devours steak dinner
When finally unleashed, Jay Nadler chewed that steak like a savage – he ate the meal like an animal attends a fresh kill.

This is just one turn of events that occurred while photographing the entries… Now can you imagine how much fun we had shooting the desserts?

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