Posts

Pizza perfect at Amicos in Toronto

Dine Palace Makes Picture Perfect Pizza Portraits

On Tuesday the 11th of April 2017, Dine Palace restaurant marketing in Toronto was at Amicos Pizza at 1648 Queen Street West taking pictures of our delicious fresh cooked food.  The food was fresh because Frankie our boss was in the kitchen all afternoon cooking up the best plates on the menu for the camera. You can read a lovingly detailed behind-the-scenes account of the friends who gathered to have lunch that day on Sharing Toronto,

It was a happy occasion because Frank Horgan here at Amico’s Pizza does indeed have a great many friends in Parkdale, and many familiar faces dropped by that day to get in the pictures and help out with the marketing (and eat free pizza and pastas).

Nobody Minds Helping Marketers When They Get Free Pizza!

Here is our amico Bill Kinch who dropped by for some pizza – in fairness he wasn’t really dressed for pictures as he had no idea what we up to,  and we’ll never tell him we used this picture here either..

Bill Kinch

Bill Kinch dropped by for a slice of pizza in Parkdale which he paid for with his smile.

Inside the downstairs dining room area a photography studio evolved around a steaming plate of the lamb chops. That’s the CEO of Hashtagio John Macintosh holding the light bounce for Roger Metiever of Table of the Week.

lamb chops at Amicos Pizza, with John Macintosh, Roger Metiever

John Macintosh holds a light bounce over the lamb chops dinner that Roger Metiever is photographing for Dine Palace restaurant guide.

And that plate was followed by the Cannelloni in tomato sauce smothered in mozzarella cheese – this is one of Amico’s Pizza’s most understated meals. This dish is delicious.

Cantaloni cheese sausages

Markus said ‘Okay now we need to see some people enjoying these beautiful meals.” And that was Jay Nadler’s cue (Hutch Henries at Hogtown Wrestling) to sit down and eat a gorgeous 12 ounce rib-eye steak.

Markus, Roger photograph cantaloni at Amico's Pizza

Jay let us all know that he was absolutely starving, Okay Jay how about a delicious steak?

food marketing ar Amico's pizza

Dine Palace has special lights and filters for shooting meat and especially steak in daylight.

Food torture – Jay was hungry but couldn’t eat until all the pictures were done.  This is acting and required great discipline – for ten agonizing minutes the hungry wrestling manager could only look at the meal and pretend to be about to enjoy it…

Jay Nadler asks when can I eat steak

Jay asks why there is no beer on the table? Who would order a steak without wine or beer?

Okay Jay now get the cutlery in your hands and pretend you are here to eat. . . wait for it… okay wait for it…

jay pretends to eat the steak

Jay pretends to eat the steak

Mmmm that 12 ounce rib-eye steak sure looks juicy … just hang on Jay…

premium beef, rib-eye steak dinner at Amico's Pizza for $25

Gorgeous rib-eye steak dinner at Amico’s Pizza – $25

For ten minutes or more Jay had to pretend to be about to cut into the steaming steak… not yet Jay. Just hang on…

Markus and Roger from Dine Palace place a steak in front of Jay Nadler

Markus and Roger from Dine Palace place a steak in front of Jay Nadler

Just one more picture… swapping a lens… hang on Jay…

Jay pretends to cut steak, enjoy steak

The juicy steak drove Jay mad with hunger. . .

Jay looses patience in the process and goes mad with hunger

Jay is struggles to control his hunger.

And finally he snapped.

Jay loses his cool and devours steak dinner

When finally unleashed, Jay Nadler chewed that steak like a savage – he ate the meal like an animal attends a fresh kill.

This is just one turn of events that occurred while photographing the entries… Now can you imagine how much fun we had shooting the desserts?

Save

Save

Save

Save

Save

Save

Save

Save

Save

olive oil tasting at Singles Pizza Night at Amicos Pizza

Sarafino Foods with Single in the City at Amico’s Pizza

Here’s Laura Bilotta the Toronto matchmaker from Single in the City with John Macintosh from Hashtagio social media aggregator just before the start of Laura’s Singles Pizza Making Night, a unique networking event held here at Amico’s Pizza.

Laura Bilotta with John Macintosh from Hashtagio

Singles Pizza Making Night at Amico’s Pizza in Toronto!

Frank Horgan on phone in Amicos PizzaFrank got the call a month ago, and he said yes to Laura Bilotta when she asked to bring twenty-four single people to our historic Parkdale restaurant at the start of November 2016. He said yes because over the years Amico’s Pizza has been the meeting place for many married couples; we frequently get people returning to where it all started for them a decade ago or longer. If you’re one of those people who met your lover here in the nineties or 2000’s please don’t hesitate to contact us for a deep discount anniversary pizza!

As usual, our man Frank Horgan ran the kitchen and made sure that everyone who participated in the event and who came back into his realm to make their pizza had the correct amount of dough, and applied the proper amount of sauce, and sprinkled on enough seasonings, and had full access to countless fresh ingredients.  That’s all they needed as Frank took care of all the cooking. Here’s Mr Horgan with his son beside him at the top of the night.

Frank Horgan and Son at Amicos Pizza

Angelo Tramonti from Sarafino Foods generously donated an authentic olive oil tasting experience!

Andelo Tramonto - olive oil importerAngelo Tramonti, the boss at a local olive oil importing company Sarafino Foods brought samples of four different oils from four different olive tree varietals and gave the audience an amazing taste experience.  He took everyone to Italy in their mouths for a moment and won our hearts forevermore with his knowledge and perspective.

olive oil tasting trays

By putting the four different oils in four different coloured shot glasses, Angelo was able to demonstrate the subtleties of the product in a way that many of the attendees had never experienced before. Plus he gave each participant an unopened taster bottle so they could go home and impress their family and friends with their knowledge. The screw cap bottles are resealable so they can do this many times.

olive oil testers

Angelo offered the group four different olive oils to try, but not before first telling them that they’ve probably never tried real olive oil before in their entire lives. He used the outrageous comment to spark a discussion on the fraud that’s happening on supermarket shelves today regarding the way the Canadian government lets olive oil distributors use misleading labels so consumers don’t realize they’re buying inferior product. There needs to be more public awareness about this issue and Angelo is on a mission to educate consumers and demand change.

Meanwhile, back in the kitchen, each participant was given an apron and two minutes at the counter to add tomato paste and seasonings and then garnish their own very personal pizza anyway they liked. custom pizza making event for singles

There was a massive array of toppings for the pizza-making participants to choose from, including a variety of exotic ingredients like capers, pickled onions, asparagus, basil and other specially imported meats and cheeses in addition to the arsenal of regular toppings present at the counter. At the end of their chef experience, each artist had to sign the pizza somehow, and make some distinctive feature so they could identify their work when it was cooked and brought out hot later on.

custom pizza-making experience at Amicos Pizza in TorontoEach group took about ten minutes to complete their cuisine creations and there were six groups or twenty four individual pizzas made in total.

Laura from Single in the City makes pizza Twenty  five pizzas actually, as Laura went last and made a wicked Za with everything she liked most, and Frank was truly amazed at her creativity.

Her pizza creation, the Single in the City pizza (for two) may be featured on the Amico’s Pizza menu next summer, so I wont give away the ingredients now as we’ll likely have a patio party and debut it.

Frankie guarded the custom pizzas waiting to be cooked as they stacked up behind him in the kitchen. Now with Laura’s pizza ready to go, the pies were loaded into the oven six at a time to be finished and served hot to the waiting crowd all at once.

custom pizzas waiting to be cooked

custom pizzas in pizza oven, Amicos kitchenAs Angelo wrapped up the olive oil tasting in the main dining area, the smell of cooked pizzas wafted through the restaurant and drove everyone crazy.

As everyone knows our legendary Italian eatery also has a back patio and the smell o9f pizzas had one couple walking through the back lane stop and ask if it was possible to buy a pizza from a participant!  I’m not sure if that attendee sold their pizza but regardless our events do impact the neighbourhood.

Frank had been half baking the pizzas just to get them started, and now finished the pies off in a group bake to slice them and send them out to the waiting chefs. The hungry event attendees lined up at the bar to claim their work and eat and share their pizzas while they were still piping hot.

group examines pizza made by participant for makers' marks

Beautiful pizza made by single pizzamakerAfter that the evening came to its delicious conclusion with everyone mingling, sharing and eating their pizzas.

As mentioned earlier Angelo gave everyone four small olive oil tester bottles to take home with them and these combined with the left over pizza slices made the event very worthwhile for attendees, some of which also collected phone numbers !

Save

Save

Save

Save

Save

Save

Save

Save

Save